Good Brands Report: Lessons From The Top 10 Brands
Experiment rapidly, embrace failure.
Every aspect of your brand should be as good as the product.
Stop selling products, start selling services.
Set the agenda and let your customers spread the conversation.
Identify parts of our business that could be offered as additional services.
Create the playground and let your customers define your offering.
Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.
Stay flexible, allow your audience to dictate how your services or products are used.
Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable.
Reach scale with free product, make money from premium services.
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| TOPICS: | Advertising, Branding & Marketing |
| TAGS: | amazon, apple, Facebook, good magazine, Google, ikea, skype, Twitter, virgin, Zipcar |
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