Plugin Replaces Gmail Ads With Social Context
Rapportive is a browser plugin that replaces the ads that appear in Gmail messages with contextual information about the sender. In addition to provide social context for more inspired conversations, the service features a section where users can create personal reminder notes about their contacts. With plans to integrate with popular CRM, helpdesk, and email marketing services, Rapportive’s upcoming features are modeled as tools for business users and a platform for managing relationships with clients and customers directly within Gmail.
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Web & Technology, Work & Business |
| TAGS: | conversational lubricant, CRM, Rapportive, social context |
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