Future Of Retail: The BetaCup Design Competition
Betacup is a design competition aimed at uncovering solutions to the waste problem caused by disposable retail coffee cups (covered previously here). The Betacup group asks designers to consider elements of waste reduction, production resources, and user experience with two winning submissions to be awarded $20,000 after the deadline in June.
The above cup is one of the highlights from current entries, noted for it’s single-component construction and recyclable design. The competition hopes to shape the way retailers integrate more environmentally-conscious products into their businesses.
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Design & Architecture, Environmental / Green, Food & Drink, Retail |
| TAGS: | coffee culture, coffee cup, Design, Environmental / Green, Retail |
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