(Pics) Quiksilver X The Standard Summer 2010
Just because it’s summer, it doesn’t mean that The Standard is taking a break. On the heels of last summers’ successful partnership with surfwear giant Quiksilver, they’ve decided to once again join forces for a new collection of custom Standard Boardshorts by Quiksilver, as well as a Reversible Bikini, Standard Sunglasses by Quiksilver, and limited edition Shiseido sunscreen. The designs, will be available at the hotels’ vending machines as well as at the The Standard Shop. The Shiseido collection is sold exclusively in stores and machines.
As an added bonus, artist, photographer and film maker Cheryl Dunn will once again produce a short video for the collection, set in surf haven Costa Rica. The models were on an actual surfing trip-with footage viewable on the vending machine interface and below:
Recent Articles By Laura Feinstein 
Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Fashion, Retail, Sports & Fitness |
| TAGS: | Cheryl Dunn, Collaborations, quiksilver, Shiseido, The Standard |
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