The Man Your Man Could Smell Like Answers Your Questions
The ‘Man Your Man Could Smell Like’ can now be followed on Twitter – and, in an exceptionally personalized social media play, will respond to your questions on Twitter and comments on YouTube via YouTube videos, addressed directly to the person that asked him the question.
It’s hard to gauge how long Old Spice (and W+K?) can keep this up for – but judging from the amount of questions he’s receiving, we suggest you try it out quickly before he collapses from exhaustion in that shower.
A terribly humorous – and undoubtedly viral – use of social media to personalize a brand.
Watch a sample response below:
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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| TOPICS: | Advertising, Branding & Marketing, Web & Technology |
| TAGS: | advertising, brand personalization, Man Your Man could Smell Like, Old Spice, social media, Twitter |
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