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WebMD’s Sassy Big Sister

WebMD’s Sassy Big Sister

By Jackie Rangel on August 23, 2010

A new startup in the online health information space, ChickRx, is the brainchild of two ‘twentysomething’ Ivy-League grads who saw a serious hole in the market for a tongue-in-cheek approach to women’s health issues. Touting itself as “informative and entertaining,” ChickRx does not intend to replace expert medical counsel, but rather to create a unique resource for a demographic of savvy young women looking for reliable (and relatable) answers to their health questions. Considering they also work with “funny young women writers” to develop the site, take a look at a few of the article tags. Seriously funny.

ChickRx

[via Techcrunch]

Jackie Rangel

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TOPICS:Advertising, Branding & Marketing, Health & Wellness, Media & Publishing, Science, Web & Technology, Youth
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