Ed Cotton: Food Companies And Health Science

Nestle’s announcement that it’s expanding rapid fire into the new world of Health Sciences is evidence that it there’s a massive opportunity for food to get closer to the world of pharma and possibly provide an alternative.

Nestle obviously has a head start in this space as it’s been part of its vision for years, but given the ageing global population and the importance of health to this demographic, it makes sound business sense.

What’s interesting is how this might challenge the pharma world who’ve been successful at fighting disease with a pill for every ill.

It’s a question of where the opportunity might lie.

1. Could food work in unison with pharma to deliver better health impacts?

2. Can food health science provide a viable alternative to pharma?

3. Does food health science have a huge advantage because a healthy diet is something that’s being considered more widely by governments and consumers as an alternative to high medical costs?

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights