(Pic) Tube-Free Toilet Paper
A new “tube-free” version of Scott Naturals toilet paper will be rolled out at Sam’s Club and Walmart stores in the Northeast United States next week. USA Today reports:
The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end. That’s from here to the moon and back — twice. Most consumers toss, rather than recycle, used tubes, says Doug Daniels, brand manager at Kimberly-Clark. “We found a way to bring innovation to a category as mature as bath tissue,” he says.
He won’t disclose the tubeless technology used but says it’s a special winding process. A similar process is used on tissue the company sells to businesses but not to consumers.
USA Today: “Kimberly-Clark rolls out tube-free Scott toilet paper”
Recent Articles By Dan Gould 
Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Environmental / Green, Home & Garden |
| TAGS: | innovation, Kimberly-Clark, toilet paper, Tube-Free Toilet Paper |
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