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(Pics) Surreal Shoes Meet Dreary Domestic Duties

(Pics) Surreal Shoes Meet Dreary Domestic Duties

By Stephen Fortune on October 4, 2010

Lernert and Sander have been commissioned by Selfridges, London, for a surreal celebration of the shoe: domestic and utility appliances have been cast in the guise of catwalk footwear. The cast of mundane items getting revamped includes brooms, dishwashers and even a kitchen sink with accompanying cabinets. In the words of the Dutch duo:

“We wanted to turn stock items into startlingly smart footwear. A humorous take on fashion as an ideal escape from the daily grind.”

The installations will run until the beginning of November.

Lernet and Sander

Stephen Fortune

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Stephen is a regular contributor to PSFK. He is also an interactive media practitioner engaged in artistic interventions which investigate and illuminate computational culture. His areas of expertise include open data and physical computing.

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TOPICS:Advertising, Branding & Marketing, Design & Architecture, Fashion, Retail
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