Scent Marketing: Attracting Customers Through Smell

There’s a novel marketing tool which is being used by a growing number of businesses around the world. “Scent Marketing” can involve tecniques such as dispersing the aromas of products, or creating a specific mood through the use of scent. Some recent examples include the Bloom grocery chain, that has put up a scented billboard (created by ScentAir) that pumps out the smell of grilled steak to promote its new line of beef, or ice-cream chain Emack & Bolio’s, who sends out the scent of waffle cones at their shops.

More from The Sydney Morning Herald:

Certain smells could bring back pleasant memories. In a shop that might make customers look at a product for much longer than they normally would, increasing the likelihood of them buying it.

Scent marketing, the subject of an international conference in Miami next month, has become so popular that companies are developing and trademarking signature scents, including beer-scented darts, lavender-scented tyres and fresh cut grass-scented tennis balls.

ScentAir

SCENTworld 2010

Sydney Morning Herald: “Making you hungry? Well, it makes scents”

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