BERG’s Future Of Media: Playful Surfaces & Screens

Following their iPad light painting, the guys at BERG have been exploring alternative futures for media. In collaboration with Dentsu London, they look at a near future where media travels freely onto surfaces in everyday life.

In the film Incidental Journey, the design team explores what happens when you mix surfaces, products and connectivity into familiar domestic items and devices. What happens when we become accustomed to app culture? The film also looks at ambient advertising engagement.

On their blog, Matt Jones says:

All surfaces have access to connectivity. All surfaces are displays responsive to people, context, and timing. If any surface could show anything, would the loudest or the most polite win? Surfaces which show the smartest most relevant material in any given context will be the most warmly received.

A few weeks back, PSFK interviewed Dentsu’s Beeker Northam about the collaboration between Dentsu London and BERG. She said at the time:

Dentsu London has a clear agenda with Making Future Magic as a philosophy: it’s about striving to put the best work into the world we can; being open and exploratory in terms of new ways of working (collaborations, business models, media); and prizing cultural sensitivity as highly as commercial effectiveness.

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