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Insights Captured Via Mobile App During Live Sporting Events

Insights Captured Via Mobile App During Live Sporting Events

By Kyle Studstill on November 17, 2010

To help share some of their creative process with the world, interaction design shop Mint Digital has recently opened up a handful of prototype mobile apps to their community for insights into which should be fully developed. One that stood out to us is the Baseball Matchup app, which takes a look at how data can be overlaid onto live sports events for a better understanding of the game. As the game is in progress, the app collects data from pitcher/batter matchups, locations of hits and other stats, visualizing the data onto an augmented reality interface over the field. This allows fans (as well as tech-savvy coaches and commentators, perhaps?) to get a sense of gaps that fielders haven’t yet spotted.

Mint Digital

Baseball Matchup

Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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TOPICS:Design & Architecture, Electronics & Gadgets, Entertainment, Sports & Fitness
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