Using Social Influence And Crowdsourcing To Elevate The Sesame Street Brand
Taking a page from Betty White, Sesame Street is turning to its fans to help land Cookie Monster a gig hosting SNL. A YouTube video and Facebook page feature 4 minutes of Cookie Monster auditioning for SNL, and have already garnered nearly 200,000 views on YouTube, and nearly 40,000 Facebook fans. Even a kid-targeted property like Sesame Street has also turned to social influence and crowdsourcing to help elevate the brand.
The purpose? We’re guessing it has more to do with re-igniting interest in the property among the adults that actually watch SNL and grew up with the show (unlikely many of Sesame Street’s core pint-sized audience know what SNL or who Lorne Michaels is).
Watch the video below:
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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