Google Working On Next Generation Of Intuitive Search

Google is developing a new feature that would possibly take its proactive search service to an entirely different level. At the LeWeb internet conference in Paris, Google’s Marissa Mayer revealed that the feature would ‘push’ information to users based on parameters such as their location and browsing history. All this, before the user has started to look for it or even knows that they need it.

Mayer also said that this next evolution of search will have social recommendations playing an important role in figuring out useful information that people could use and preemptively pushing data to them.

She explains this with a real world example:

“If you’re sitting in a restaurant, can we pull up the menu? And can we pull up a menu that isn’t the menu that the waiter would have just handed you, but a social menu – where you can see what other people have ordered, what other people like, how’s it’s been marked up.”

She adds:

“We’re starting to play around with some new concepts in how to find information,” she said. “Can we take location and a user’s context and figure out what piece of information they need? It’s kind of search without search.

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Silicon: “Google: We’ll find info before you know you need it”

Image by Raúl Ochoa