![How The Fortune 50 Is Using Mobile [Infographic]](http://www.psfk.com/wp-content/uploads/2010/12/How-The-Fortune-50-Is-Using-Mobile-Infographic-525x656.jpg)
How The Fortune 50 Is Using Mobile [Infographic]
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According to a new study, 62% of Fortune 50 companies have mobile websites, mobile apps, mobile payments and QR codes, but they don’t proudly display them. The study by communications firm Burson-Marsteller, and Proof Integrated shows that only 39% of the companies announce their mobile offerings on corporate websites. Some possible reasons include fear of technology, fear of the risks of change and fear of being different.
Some additional findings:
- Twenty-two percent of Fortune 50 companies are communicating with stakeholders via SMS/text message.
- Forty-three percent of the Fortune 50 have mobile websites or applications that are enabled for mobile transactions such as shopping, updating account information, refilling prescriptions or transferring money.
- Twenty-two percent of the Fortune 50 are placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users.
Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It
[via B2C Marketing Insider]
Recent Articles By Michael Ellenbogen 
Michael is a regular contributor to PSFK. He is also a Business Psychology graduate of Columbia University, and the University of Michigan interested in applying insights and strategy to execute on creative ideas and innovative business concepts. His favorite topics are emotional branding, eco-friendly products, real estate and global data visualization.
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| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Web & Technology |
| TAGS: | Burson-Marsteller, Fortune 50, Mobile & Telecom, mobile technology, Proof Integrated |
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