Ikea Finally Gives In (Video)
The Swedish DIY kingpin has finally realized that not all of us are equipped with the handyman gene. Their latest commercial comes up with some pretty creative construction fails, and ends up being an ad for Lars, the Ikea assembler, who costs a mere 40 dollars and hour, and will assemble your furniture for you. It is now your choice to wrestle with your new purchases or hire out that struggle.
[ via The Cool Commentator ]
Recent Articles By Dory Carr-Harris 
Dory is the Managing Editor of PSFK.com. She'll write about anything as long as it's smart or funny. You can follow her on Twitter @dory_carrharris, and you can ping her about any old thing at dory@psfk.com.
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Home & Garden |
| TAGS: | assemble yourself, DIY, Furniture, handyman, ikea |
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