Reebok & MC10 to Develop Smart Electronic Clothing

Reebok has announced a partnership with flexible electronics start-up, MC10, to integrate their thin, conformable, and stretchable electronics into future versions of Reebok sportswear. The technology would enable athletes to monitor heart rate, blood pressure, sweat pH, body impacts, gait, and joint stress. The goal is to provide more data to athletes using embedded sensor arrays that would communicate and . “We want to bring more information to the athlete, using the technology in a way that makes the electronics invisible to the user,” says head of Reebok Advanced Concepts, Paul Litchfield. The partnership hopes to bring product to market within 2 years.

Reebok

MC10

[via Technology Review]