The Recommended By Google Interactive Sticker
Trailblazing in Portland is the title of the latest Hotpot blog post announcing Google’s roll-out of a local marketing campaign. Deciding to try a new approach, the company chose the test city because of its history of innovation and thriving business community.
Google will educate key local businesses on the benefits of Google Places, by equipping them with a special Google Places Business Kits to help spread the word. Included in the kits is a bright red “Recommended on Google” interactive window sticker with built in Near Field Communications (NFC) technology. All passersby with “cutting edge phones like the Nexus S” must do is touch the sticker and the mobile browser will prompt Google Places for information about the business.
[via Hotpot Blog]
Recent Articles By Kyana Gordon 
Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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