Visa App Brings Geo-Based Offers To Consumers
In an interesting move on the mobile retail front, VISA and Monitise have released an iPhone application that assists their cardholders in finding deals based on their location. Cardholders define their preferences and interests, and the app then generates exclusive offers available in the vicinity.
Techcrunch reports:
The app will allow retailers such as New York & Company, Planet Hollywood, Holiday Inn, Hard Rock Café and Zales to automatically deliver exclusive offers to Visa account holders.
… Furthermore, the app boasts location-based technology that provides consumers with a map and directions to a nearby retailer where they can redeem offers, as well as the nearest ATM.
[via Techcrunch]
Recent Articles By Aziz Ali 
+Aziz (Plus Aziz) is a regular contributor and editor to PSFK. He is currently a Senior Trend Analyst at FATHOM+HATCH and founding musician of The World Music Parade. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Design & Architecture, Electronics & Gadgets, Web & Technology |
| TAGS: | Future Of Retail, iphone, mobile apps, mobile retail, visa |
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